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RFM Model Which of the following statements are true with respect to the RFM model of customer segmentation? Recency refers to the number of transactions
RFM Model Which of the following statements are true with respect to the RFM model of customer segmentation? Recency refers to the number of transactions a customer has made within a specific time period. A customer who has not made a transaction in the last 6 months or more is considered to be a lost customer. Monetary value of a customer can be calculated by adding the values of all the transactions made by the customer within a specific period of time
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