Toby has just purchased a subscription to SalesForce because he wants to manage customer relationships $($CRM$)$ more scientifically and profitably. What is the essential component that Toby is seeking from SalesForce?

  

Toby needs a system for collecting and analyzing customer data to gain insights

Toby needs a system to collect information about customers.

Toby needs a system to facilitate payments between his company and his customers.

Toby needs a system for tracking the psychological motivations of customers.