Roy Rogers Restaurant Case Study

(a) Considering issues of performance measurement and control, what are the benefits and risks of the standardization that you read about in this case?

(b) Do Exhibits 5 & 6 point to an attractive opportunity? Give numerical examples where possible. Is there something unusual or misleading when going from Exhibit 5 to Exhibit 6?

(c) Discuss why anyone would want to be a franchisee for this company.

(d) Discuss what Frank Martinez should do about the salad bar issue and consider all angles from a strategic performance measurement and control perspective (i.e., what is best for Roy Rogers; what is best for Jack Towle; what is best for the other franchisees; what if they find out that Jack is getting differential treatment to meet local needs, etc.)