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RyanAir and BA have just announced that they will be merging to create BARYANAIR, a new company that will be combining the two companies' legacy

RyanAir and BA have just announced that they will be merging to create BARYANAIR, a new company that will be combining the two companies' legacy resources and capabilities to serve both legacy customer bases under the new BARYANAIR brand. What strategic and organizational "conflicts" will have to be managed to make the merger successful? Please list the trade-offs and comment on them with reference to this case.

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