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s: 1. What can be done to encourage the sales force to engage in more cross-selling? 2. Does the current FAM trip program serve as

s: 1. What can be done to encourage the sales force to engage in more cross-selling? 2. Does the current FAM trip program serve as a motivational tool for the sales force? Justify your response. 3. Discuss what is needed in terms of sales incentives and sales controls to achieve the objectives of International Travel Agency

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