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Sale Mart is taste testing its new store brand brown sugar cinnamon shredded wheat cereal against the leading national brand. The identities of the two
Sale Mart is taste testing its new store brand brown sugar cinnamon shredded wheat cereal against the leading national brand. The identities of the two cereals are hidden not only from the test subjects (i.e., consumers taste testing the product and reporting their preferences) but also from the on-site researchers actually conducting the testing; neither group knows which cereal in the bowl they are tasting belongs to which brand.
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