Question
Sam Browne operates a little restaurant on Main Street. He prices Browneburgers at the same price as the popular four-ounce hamburgers of the fast-food restaurant
Sam Browne operates a little restaurant on Main Street. He prices "Browneburgers" at the same price as the popular four-ounce hamburgers of the fast-food restaurant out on the highway. Is Sam a price maker or a price taker? Do you see any advantages to Sam in adopting such a pricing strategy?
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Management A Practical Introduction
Authors: Angelo Kinicki, Denise Breaux Soignet
10th Edition
1260735168, 978-1260735161
