SanTech Inc., a rapidly growing tech startup, has recently decided to leverage Business Intelligence (BI) tools to gain a competitive edge in the market. The company has a diverse product portfolio, ranging from cloud services to Al-based applications. However, they have been facing challenges in making data-driven decisions due to the lack of a structured data analysis system. The CEO of SanTech Inc., an entrepreneur with a keen interest in emerging trends, believes that the application of a relevant Bl strategy could help the company to streamline its operations, improve customer satisfaction, and increase profitability. The company has a wealth of data from various sources - customer feedback, sales data, website analytics, social media interactions, and more. However, they are unsure about how to effectively utilize this data and which Bl tools would be most suitable for their needs. Question: 1. As a Bl consultant, how would you advise SanTech Inc. to implement a Bl strategy that aligns with the emerging trends in the industry? 20 marks 2. What specific Bl tools would you recommend for SanTech Inc. to use, considering their diverse product portfolio and the data sources they have?