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Save-Always Stores started a customer loyalty program at the beginning of 2020 in which customers making cash purchases of gasoline at Save-Always Gas Bars are
Save-Always Stores started a customer loyalty program at the beginning of 2020 in which customers making cash purchases of gasoline at Save-Always Gas Bars are issued rewards in the form of grocery coupons. For each litre of gasoline purchased, the customer gets a grocery coupon for 3.20 cents that can be redeemed in Save-Always Food Stores. The coupons have no expiry date. Save-Always Stores began selling gift cards in 2021 that do not have expiry dates. The following are selected transactions in 2020 and 2021: 1. 2. 3. In 2020, the Gas Bars sold 3.30 million litres of gasoline resulting in gas sales of $3,960,000. Grocery coupons were issued with these sales. The expected redemption rate for the grocery coupons is 76%. In 2020, customers redeemed $50,200 of the grocery coupons in the Food Stores. In 2021, the Gas Bars sold 4.20 million litres of gasoline resulting in gas sales of $5,460,000. Grocery coupons were issued with these sales. The expected redemption rate for the grocery coupons is 73%. In 2021, customers redeemed $58,000 of the grocery coupons in the Food Stores. In 2021, customers purchased $91,000 of gift cards, and $49,500 of the revenue from gift card sales was to be recorded by the end of the year. 4 5. Indicate if the following activities will increase, decrease, or have no effect on each of revenues, expenses, and profit: 1 Issuing grocery coupons when sales are made 2. Redeeming grocery coupons > 3. Issuing gift cards 4.
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