Scenario 1: Pizza Sales In 2022, total Pizza sales worldwide were projected to be $120 billion, with the USA accounting for $60 billion. Domino's
Scenario 1: Pizza Sales In 2022, total Pizza sales worldwide were projected to be $120 billion, with the USA accounting for $60 billion. Domino's Pizza Sales worldwide (WW) were projected to be $40 billion. Europe was to account for 30%, the USA 40%, Asia 20%, and Rest of the World 10% of Domino's WW sales. Due to a trade dispute, Domino's has closed all its outlets in Asia, while outlets in other countries are operating as usual. a. What is the WW pre-dispute Pizza TAM for 2022 in dollar terms? b. What is the size of the USA TAM for Domino's for 2022 in dollar terms? c. What is Domino's USA's SOM pre (before) dispute in Dollar terms? d. What is Domino's Asia's SOM post (after) dispute in Dollar terms? e. What is Domino's USA's SOM post (after) dispute in Dollar terms?
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Authors: Jerald E Pinto, CFA Institute
3rd Edition
1119850517, 978-1119850519
