=+15. Write a one-paragraph article for a press release (publicity feature) about a popular brand of sports

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=+15. Write a one-paragraph article for a press release (publicity feature) about a popular brand of sports equipment. Remember that publicity is free.

Then, change that feature into an advertisement that you will pay a magazine to publish. Explain how the two promotions differ.

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Sports And Entertainment Marketing

ISBN: 9780538445153

3rd Edition

Authors: Ken Kaser, Dotty B. Oelkers

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