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scenario : Consider that you work in the healthcare marketing department of a major healthcare organization. The chief marketing officer of the organization has asked

scenario:

Consider that you work in the healthcare marketing department of a major healthcare organization. The chief marketing officer of the organization has asked you to conduct market research on patient service satisfaction. You have been instructed to design and administer a patient satisfaction survey. With this in mind, consider types of questions you might ask patients, how you might administer the survey, and challenges during data collection.

The Assignment

Part

design a 15-question patient satisfaction survey.

Note:The survey questions must be closed-ended.

please mention about the following things in detail

  • Why did you write the particular questions that you wrote?
  • How do you plan to administer the survey?
  • What challenges do you anticipate during data collection and reporting?

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