Question
scenario : Consider that you work in the healthcare marketing department of a major healthcare organization. The chief marketing officer of the organization has asked
scenario:
Consider that you work in the healthcare marketing department of a major healthcare organization. The chief marketing officer of the organization has asked you to conduct market research on patient service satisfaction. You have been instructed to design and administer a patient satisfaction survey. With this in mind, consider types of questions you might ask patients, how you might administer the survey, and challenges during data collection.
The Assignment
Part
design a 15-question patient satisfaction survey.
Note:The survey questions must be closed-ended.
please mention about the following things in detail
- Why did you write the particular questions that you wrote?
- How do you plan to administer the survey?
- What challenges do you anticipate during data collection and reporting?
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