You, along with two friends are running a specialty eat out plus takeout named 'Fresh Caf" near the St. George campus of University of Toronto at downtown Toronto.

You are operating from a facility (a 100-year-old residential property) owned by your business partner's grandparents. The business need not pay rent for the first three years. However, you pay the property taxes and utility bills at actuals.

The caf sells hot and cold beverages, fresh salads, fresh meat pies and specialty ice creams. The caf is quite popular among the student community and frequented by TTC commuters from an adjacent subway station.

You have assembled a team of seven employees with proven skills in food handling. Despite the difficult situation thrown up by the pandemic, you have survived the last two years and were able to generate a return of 12% on your investment- without rent. The rent will become payable from 2023 March.

Encouraged by the reopening of the economy and the nearby university with a student population of 60,000 plus, you have listed your Strengths, Weaknesses, Opportunities and Threats. In the light of the stated SWOT, prepare three relevant ST strategies.

STRENGTHS WEAKNESSES 1. Downtown location will draw 1 . Interest payments on tourists and shoppers borrowed capital accounts for 2. Proximity to University of 15% of the sales revenue. Toronto with student 2. Most of the customers are population of 60,000+ part of the floating population. 3. We offer an alternative to fast 3. Limited parking facilities at food with healthy options the premises. 4. A team of experienced 4. An annual rent of $75,000 will partners with proven track become payable from March record. 2023. OPPORTUNITIES 1. Businesses are shifting from home office mode to workplace mode 2. All establishments are In the reopening mode 3. GTA population is growing at the rate of 7.5% annually. 4. Three new condominiums are coming in the 300-meter periphery of the cafe. 5. Working families do not have time to prepare meals at home. THREATS 1. The possibility of the pandemic reappearing In the coming future. 2. A new strip mall nearby may attract competition offering the same type of food ST 3. One family business operating three blocks away sells similar food and cater to loyal customers well as to businesses nearby