Scenario

The Electronic Products Recycling Association is opening a depot at the University of Manitoba Fort Garry Campus. The organization's goal is to reduce the number of electronic devices that end up in landfills by accepting end-of-life electronic devices (old cellphones, laptops, etc.) and recycling reusable materials like glass, plastic, copper, palladium.

As the Communications Coordinator for the University, your job is to get the word out to part-time Extended Education students attending university on the Fort Garry Campus about this exciting new venture. You have been tasked with creating and publishing a message that will get people talking and sharing the news. You also need to provide a quick and easy link to web videos on the organization's learning hub.

As an incentive, the first 100 people who donate used electronics will be entered into a draft for a $100 Campus Bookstore gift card. You can assume that your target audience has old electronics sitting at home and is interested in issues related to sustainability and the environment.

How to Proceed

1. Read through the above scenario.

2. Identify the purpose of the communication.

3. Apply the Audience Analysis template from class to identify your audience and capture their needs. Consider potential barriers and sources of miscommunication as you complete the chart.

4. Based on your assessment of the purpose of the communication and your Audience Analysis, identify three potential formats and recommend the best choice.

5. In Microsoft Word, write a short, promotional message using the format of your choice.

6. Your final assignment should include a(n):

   • identified purpose of the communication;

   • completed Audience Analysis chart;

   • list of formats considered and a short rationale for your choice of format; and

   • promotional message (75-150) in the format of your choice.