Section 4: Social Media

Describe the various social media available to the Tim Hortons and which social media it uses.
what the objectives that the Tim Horton is trying to achieve with the social media it uses?
What is one real example of theTim Horton's use of social media?
 

Section 5: Measuring Effectiveness

how Tim Horton might measure the effectiveness of its marketing communications

how Tim Horton could incorporate ROI into its measure?
what metrics Tim Horton would use and how it would use these metrics, to measure its communications effectiveness?
Provide an opinion on if you feel the Tim Horton's marketing communications are effective. Support your answer with reasons.
Briefly describe how you feel the company could improve its marketing communications.