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Segivent Centribution Maren Athalysis The Walt Disney Company (DIS) is a global entertanment company that is organieed into four butineat sesments as follows: Nedia Networkis:

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Segivent Centribution Maren Athalysis The Walt Disney Company (DIS) is a global entertanment company that is organieed into four butineat sesments as follows: Nedia Networkis: Telewwion prodiction and di stribution, incluting ABC televison network, ESPN, National Ceographic, Rarks, Foponienonts and froducha: Theme parks and resorts, including Walt Deever World and Disneyland; Experiences, including Disney Cruise Lne and Desney Vacation Club; Produrts, noluding thiney and Phar darecters, comic books, and magetines. Shofio Enterrainment: Drect to Consumer a fidelnational: For a recunt war, 0iswry reperted the folluwing segment results (in mifioris): Assume she folloning percentages of total operating expenies for eoch segrnent are vanatie: ameoumas to iton tharest redion. th. Coirupute the contribution margin ratio for esch segment. Houmd ratios to the nearest tenth of a percent. c. Bosed of your arvwers to (a) and (b), interpret the segment performancet. All segments generated a contribution margin, even though the Parks, Experiences, and Products and Direct to-Consumer a fritemational segments generated aperating The Media Networks segment generated the contribution margin and contribution margin ratio. The Parks, Fxpemences, and produsts and studio Fntertainement regrsents generated approwmately the contribution margin robios. However, because of its sase, the Parks, Expetiences, and Hhoducts segment generated controbution margin than the Stadio Entertainment segment. The Direct-to-Consigier a Internatianal

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