Segmenting, Targeting, and Product Marketing - Free Seniors Drop-In Program or Service A local non-profit serving seniors is seeking your help to develop a free drop-in program or service for seniors that will be delivered through a Community Centre. They have provided you with the following background information about the Community Centre: It is a 15-minute drive from the outer limits of the catchment area that it serves. Public transit is a half-hour bus ride or more, and buses run three times an hour. It is located near a major shopping area and coffee shops (walking distance). There is lots of flexibility in space available for the program - the municipality will waive rental fees that usually apply to meeting rooms, heated pools, and games rooms. There is funding available to cover the cost of staffing and specialized facilitators. Product Marketing Using a product marketing approach to develop the program, explain how you would design the three levels of the product as follows