Question
Select two retailers in the same industry (WalMart/Target, Nordstrom/Neiman Marcus, Gap/Eddie Baur, etc.). Evaluate each of the retailers Social Media Strategy from one of their
Select two retailers in the same industry (WalMart/Target, Nordstrom/Neiman Marcus, Gap/Eddie Baur, etc.).
Evaluate each of the retailers Social Media Strategy from one of their platforms - Facebook, Twitter, Instagram, Pinterest, etc.
Which one do you feel is more effective? Why?What kind of benefits do consumers gain from following the retailer?What are the consumers saying on each of the retailer's platform?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
