Self Check: The Consumer Purchasing Decision Process

Self checks can be taken as many times as you'd like. Your instructor can see completion but not your score.

$\frac{0}{2}$ answered

Bianca is feeling hungry while studyying for her marketing exam. She decides to look for snack options online and reads reviews about various healthy snacks. What stage of the consumer purchasing decision process is Bianca currently in$?$

Information Search

Need Recognition

Evaluation of Alternatives

Post$-$Purchase Evaluation