September 30. Problem 17-2. Burtis Company produces a number of products. In 2002 the selling price of product A, whose sales are normally 10,000 units per year, was calculated as follows: Unit Costs Direct material cost Direct labor cost Overhead cost Selling and administrative cost Full cost Profit (10% of full cost) Selling price $21.23 In 20x3 the company estimates that direct material cost and direct labor cost will in- crease by 12 percent. It also estimates that overhead cost will increase by a total of $6,000 and that selling and administrative cost and sales volume will remain unchanged. Required: What is the normal selling price for product A in 20x3? $ 4.00 7.00 4.80 3.50 19.30 1.93