Question
. Sevencanyons.com recently launched an online marketing campaign. They spent $60,000 on several different forms of promotions including a contest for a $20,000 luxury trip
. Sevencanyons.com recently launched an online marketing campaign. They spent $60,000 on several different forms of promotions including a contest for a $20,000 luxury trip to New York City. From the campaign they attracted 30,000 unique visitors to their website. 3 people contacted the company and purchased their Full Membership offering.
- Calculate their conversion rate.
- Calculate their CPO.
- Calculate their CA
- Would you consider their campaign a success? Why or why not?
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Strategy Mapping An Interventionist Examination Of A Homebuilders Performance Measurement And Incentive Systems
Authors: Kenneth Merchant
1st Edition
0080965946, 9780080965949
