ShouldChick-fil-Agoabroad? Case Study Assignments (Memo)

Chick-fil-Ais a fast food restaurant chain headquartered in Atlanta, Georgia.Currently, Chick-fil-A has over 2,600 restaurants in 47 US states. The company is considering opportunities forfuture growth by expanding into foreign markets, beginning with Canada. They have expressedto you that they want to continue to retain majority ownership and control as well as pursueastrategyofminimal adaptation, which hasworkedwell in theUS.

The company has hired you, an international business expert, to advise them on the following: 1)in which foreign markets would Chick-fil-A most likely be successful; 2) how they should enterthose markets (i.e. entry mode); 3) which basic international business strategy should theypursue; and 4) which organizational structure fits with that strategy. You must explain youranswer foreach ofthefourrecommendations andtheimplications aswell.