Situation Update Four Months Later. You have conducted your analysis, summarized your market research findings, and presented to management. As a result, Acushnet has decided to launch a new solid golf ball. However, you still need to address some key remaining questions.

R & D has advised you costs are $0.25 per golf ball. Acushnet want to achieve a 60% margin. Acushnet sells the new product to a Distributor. The Distributor has a 40% margin when it sells the new product to a Wholesaler. The Wholesalers margin is 30% when they sell the new product to a Pro Shop (retailer). The Pro Shop wants to achieve an 80% margin. What does the consumer pay for the new product at the retailer?