Snickers: "You're Not You When You're Hungry"

Read the opening vignette to the chapter on Snickers on page 401. Answer the following questions:

1. How did Snickers break through the clutter of all the advertising done by other candy companies to get recognized? 2. What type of execution style did Snickers employ in its Youre Not You When Youre Hungry campaign? 3. Would Snickers method of marketing communication work in an international environment? Why or why not? 4. Whats next for Snickers? What new promotional direction would you suggest for them now?

Minicases and Applications

Online, Mobile, and Social Media Marketing: Facebook Audience Network Facebook has more than 2 billion monthly active users. What started as an online social network allowing people to connect with each other has transformed into a behemoth media mogul and a real game-changer in mobile advertising. Facebooks mobile ad platformcalled Audience Networkdelivers targeted mobile ads for advertisers. While there are other mobile ad platforms (Google is the dominant player), Facebook has a treasure trove of data that is useful for advertisers. Google is strong in search data but Facebook is part of our lives. Facebook has been placing ads on its site for advertisers but now pushes those ads to third-party apps. This is a win-win-win situation for advertisers, app developers, and Facebook because advertisers get their mobile ads to people based on very personal information, app developers get ad revenue, and Facebook gets a cut of the ad revenue for placing the ad. And its no small cutin just the last quarter of 2015, Facebook earned US$8 billion in mobile ad revenue. Thats 87 percent of Facebooks overall ad revenue.

a) Compare Facebooks, Googles, and Twitters ad networks. Which is most effective for advertisers?

b. Mobile advertising is one of the fastest growing sectors of digital advertising, but how is mobile advertising effectiveness measured? Research this issue and create a report of your findings.

plz do it correctly

thank you