SnowParadise operates a Rocky Mountain ski resort. The company is planning its icket pricing for he coming ski season n est swould like eam a 15% return on n es men on the company's $148,500,000 of assets. The company primarily incurs fixed costs to groom the runs and operate the lifts. SnowParadise projects fixed costs to be $35,000,000 for the ski season. The resort serves about 725,000 skiers and snowboarders each season. Variable costs are about $10 per guest. Currently, the resort has such a favorable reputation among skiers and snowboarders that it has some control over the lift ticket prices. Read the requirements Requirement 1. Would SnowParadise emphasize target pricing or cost-plus pricing? Why? SnowParadise should emphasize a managers will have control over pricing. Of course, they still need to consider whether the Requirement 2. If other resorts in the area charge $84 per day, what price should SnowParadise charge? Complete the following table to calculate the price SnowParadise should charge per lift ticket. ' approach to pricing because it has been able to differentiate its ski resort from others in the area. Because of its good reputation Vprice is within the range customers are willing to pay. Plus: Plus: Divided by: Price per lift ticket Given SnowParadise's favorable reputation, they