Social networking is a popular method of communication for individuals, businesses, and organizations of all kinds. Conduct some research online and identify how companies are utilizing some of the most popular social networking sites in their marketing strategies. Consider the target markets businesses are trying to reach and whether you think they have been successful in reaching those markets via social networking sites. 

Are some companies doing really creative things to get customers' attention? 

What are they doing, and how successful have they been? Give examples.