South Australia has a somewhat lower profile than New South Wales, Queensland and Victoria (and even small Tasmania) when it comes to its tourism marketing communications. It has a much smaller budget for tourism marketing. Assume you work for an advertising agency that has just won the South Australian Tourism Commission. Firstly, write a review of the main messages, main images, and the USP (Unique Selling Proposition) in South Australian advertising. Secondly, what, if anything, would you change? (500 words)