Sportswear, equipment, and apparel giant Nike has a monopoly on all things sporty. In order to inspire and innovate athletes throughout the world, Nike believes that everyone has the potential to be an athlete if they have a physical body. Sports and fitness enthusiasts may rely on the corporation to provide a variety of items. Nearly 44,000 Nike employees work all over the world from the Beaverton, Oregon, headquarters.

Strengths:

Nike is a global leader in sports footwear, clothes, equipment, and gear. More than 160 nations are represented by the company's operations. Nike is a globally renowned brand with a strong brand image. The company's product line includes items for a wide range of sports and workouts. With a direct presence in all of the world's key markets, Nike is a fully integrated firm.

The organization has a robust R&D department with a staff of scientists and engineers that are committed to their work. As Nike's balance sheet and cash flow show, the company is in a good financial situation. In addition to sporting products, Nike is a big participant in the sports apparel sector. Sponsorship arrangements with some of the world's best athletes and teams round out Nike's impressive sponsorship portfolio.

Weaknesses:

When it came to revenue in fiscal year 2016, more than 60% of Nike's earnings came from sales in the United States. Higher input prices and fierce competition are putting pressure on the company's profit margins. Conversely, just a small portion of Nike's overall sales are generated online. Due to the complexity of its operations, the corporation encounters difficulties in its supply chain.

Due of its substantial reliance on retail partners, Nike has a number of disadvantages. Adidas and Under Armour have eaten into Nike's US market share in recent years, causing Nike's share to fall. Retail partners like as Foot Locker are also critical to Nike's sales success.

Opportunities:

Emerging areas, where Nike is already well-established, offer growth potential for the company. In the worldwide market, direct-to-consumer sales are becoming increasingly popular. Innovative goods are being developed using 3D printing and other cutting-edge technology.

New product categories offer growth potential for the company's line of products. International markets and the digital sphere are where Nike has the most room for expansion. European and Asian markets are two of Nike's primary markets, and the company aims to expand its market share in these countries. Nike is making a significant investment in digital marketing and e-commerce in order to increase its direct-to-consumer sales.

Threats:

Competitors in the sports footwear, clothing, and gear industries are fierce. The corporation is vulnerable to currency exchange rate swings since a major portion of its sales are earned in foreign currencies. It is possible for Nike's goods to be influenced by shifting consumer tastes. The company's labor policies are being scrutinized by both government and non-government organizations.

The sports footwear, apparel, and equipment sector is a highly competitive one, and Nike Inc. must constantly adapt to the shifting tastes of its customers. As a result of its strong brand and global presence, the firm enjoys a distinct edge in the marketplace." As a result, the company's profits are being squeezed and its dependency on the US market puts it at risk.

As a result of these risks, Nike is investing in new technologies and extending its product line. Main concerns to Nike's business include an increasing competition, currency fluctuations, and a dependency on the United States' market. As Adidas and Under Armour gain ground in the United States, Nike's proportion in the market has been dwindling. Nike's company is threatened by currency fluctuations since a big amount of its costs are in US dollars.

Based on this SWOT analysis, draw a simple table that explains SWOT for Nike Inc.