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Spreadsheet The spreadsheet values outlined in yellow can be changed in order to determine possible outcomes. You can find the initial values in the corresponding
Spreadsheet
The spreadsheet values outlined in yellow can be changed in order to determine possible outcomes. You can find the initial values in the corresponding blue cells in columns E and F Start by entering the initial values into columns B and C Then review the questions below and adjust the values in columns B and C to determine the correct answers.
tableABCDFInitial,InitialTargeting,Mass marketing,,Targeting,Mass marketingProduct: Production cost per unit,,,,$tabletablePlace: Distribution cost per unitsold$Promotion: Total promotion cost,,,,$$
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