Question
Starbucks is always looking for new ways to learn more about its customers. As a result, exploratory research is an important tool for companies to
Starbucks is always looking for new ways to learn more about its customers. As a result, exploratory research is an important tool for companies to better understand their current and potential markets. What secondary data sources and qualitative research techniques should they use, and why?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
