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Step 1 : Estimate the target population size using secondary sources. Provide a rationale for how you determined the population size. Cite your sources. Step

Step 1: Estimate the target population size using secondary sources. Provide a rationale for how you determined the population size. Cite your sources.
Step 2: Use the sample size calculator found in the Student Resources section of the courseware (Chapter 6) to determine an appropriate sample size. Use the market research standard for your confidence level. Use better than the market research standard for your confidence interval. Adjust if your sample size is not realistically attainable.
Report your sample size statement. Your statement should read: "For this study, the target population size is estimated to be _____. The sample will be _____.
At the ______ confidence level, this study will have a margin of error of +/-____%."

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