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Sun Tze mentioned in The Art of War, that If you know the enemy and know yourself you need not fear the results of a

Sun Tze mentioned in The Art of War, that "If you know the enemy and know yourself you need not fear the results of a hundred battles" and "the supreme art of war is to subdue the enemy without fighting". Discuss whether these approaches to war can equally be applied to strategic moves initiated by modern corporations in the current competitive and changing business environment.

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