Suppose you decide to start a brand of sneakers under the name of Gucci sneakers as a consumer product in UAE.

Develop a marketing mix including for the marketing opportunity that you have identified to grow the business based on your market research.

This part represents the application of your creative idea for a new Sneakers through real display of the new product along with its promotion, pricing, and distribution elements. This will require that you develop whatever material required to demonstrate the new product (actual product, sketches, logos, new features, type of quality, packaging, labelling, pricing, etc.)Also, you will be required to come up with a full communication campaign that again demonstrates your understanding of all the concepts of the course.

A) Proposed Product

In this section, you need to explain how your brand should use the "product" mix. The way that you explain the proposed product needs to be in-line with your assigned marketing opportunity (keep in mind that your marketing opportunity needs to be discussed at a local level, i.e., Abu Dhabi, Dubai or UAE).

Specifics:

• Fully describe the product in terms of the core, actual and augmented levels.
• Product specification - convenience, shopping, specialty, unsought
• Packaging and labeling
• Services provided

B) Proposed Price

In this section you need to describe how the business should set a price range.

Discuss the three general pricing strategies [value, cost and competitor] and

the internal and external considerations affecting the pricing decision for this business

Include at least one other special pricing strategy(s) the business could use.

The way that you explain the proposed price needs to be in-line with your assigned marketing opportunity (keep in mind that your marketing opportunity needs to be discussed at a local level, i.e., Abu Dhabi, Dubai or UAE)