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Table 1. Population Data for Six-County Area of North Texas Total % of Population Texas 21+ Denton Collin 662,614 3.96 410,827 Collin 782,491 4.68 485,152
Table 1. Population Data for Six-County Area of North Texas Total \% of Population Texas 21+ Denton Collin 662,614 3.96 410,827 Collin 782,491 4.68 485,152 Wise59,1270.3536,659 Tarrant 1,809,00001,121,59810.82 Dallas 2,368,00014.171,468,184 Cook38,4370.2323,833 5,719,66934.213,546,253 [1] Guiltinan, Joseph P, Gordon W. Paul, and Thomas J. Maden. 1997. Marketing Management Strategies and Programs. New York: McGraw-Hill. Assume the average Texas adult ( 21+ years of age) consumes 3.50 gallons of craft beer per year. What is the market potential for the sixcounty area in gallons of beer sold? Round your answer to the nearest full gallon (no decimal places). Do not include commas in your
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