TABLE 2 Competitive Position/Business Strength Calculations for The Walt Disney Company's Business Units (Scale 1= very weak, 5 = average, 10 = very strong) Importance Weight Competitive Strength Measures Relative market share Marketing & promotion Product innovation capabilities Benefits from strategic fit with sister businesses Brand name recognition & Image Media Networks Weighted Rating Score 0.00 0.00 0.00 Answer is not complete. Parks & Resorts Studio Entertainment Weighted Weighted Rating Score Rating Score 0.00 0.00 0.00 0.00 0.00 0.00 Consumer Products Weighted Rating Score 0.00 0.00 0.00 Interactive Media Weighted Rating Score 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Sum of weights Total Score 0.00 0.00 0.00 0.00 0.00 TABLE 2 Competitive Position/Business Strength Calculations for The Walt Disney Company's Business Units (Scale 1= very weak, 5 = average, 10 = very strong) Importance Weight Competitive Strength Measures Relative market share Marketing & promotion Product innovation capabilities Benefits from strategic fit with sister businesses Brand name recognition & Image Media Networks Weighted Rating Score 0.00 0.00 0.00 Answer is not complete. Parks & Resorts Studio Entertainment Weighted Weighted Rating Score Rating Score 0.00 0.00 0.00 0.00 0.00 0.00 Consumer Products Weighted Rating Score 0.00 0.00 0.00 Interactive Media Weighted Rating Score 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Sum of weights Total Score 0.00 0.00 0.00 0.00 0.00