Table 2

Sex

Would use/try CLINIC if necessary?

M FTotal

Yes90166256

No70 74144

Total160240400

1.Again, which variable is the causal factor (C)?Which variable is the effect (E)?

Briefly explain your reasoning! (4)

2.Again, briefly explore the meaning of the data above - there is no need to employ a formal (chi-square) statistical analysis, but you should develop any analytics that you deem useful.What are the implications for target marketing? (4)

3.Which independent variable (causal factor) is the stronger predictor of potential clinic patronage? Explain your choice. (4)

4.EXTRA CREDIT:given the above 3 variables what additional analysis would you find useful in targeting potential patients? (2 points)