Table 2.2 on page 64 lists five categories of primary revenue models.

List one more e-commercecompany (which is not listed as example) for each category. Explain (for each one) why it fit such revenue model (you can justify it with the revenue source) CITE YOUR SOURSE

6% E-commerce Business Models and Concepts TABLE 2.2 FIVE PRIMARY REVENUE MODELS REVENUE MODEL EXAMPLES REVENUE SOURCE Advertising Yahoo Fees from advertisers in exchange for advertisements Subscription eHarmony Fees from subscribers in Consumer Reports Online exchange for access to content Netflix or services Transaction Fee eBay E*Trade Fees (commissions) for enabling or executing a transaction Amazon Sales of goods, information, or L.L. Bean services Birchbox ITunes Affiliate MyPoints Fees for business referrals Market Opportunity The term market opportunity refers to the company's intended marketspace (Le., an area of actual or potential commercial value) and the overall potential financial opportunities available to the firm in that marketspace. The market opportunity is usually divided into smaller market niches. The realis ic market opportunity is defined by the revenue potential in each of the market ches where you hope to compete. For instance, let's assume you are analyzing a software training company that creates online software-learning systems for s es. The overall size of the software training market for all market oximately $70 billion. The overall market can be broken down, however, into two major market segments; instructor-led training products, w prise about 70% of the market ($49 billion in revenue), and co 1%% ($21 billion). There are further market niches within segments, such as the Fortune 500 computer-based training market and the small business computer-based training market, Be ectively in the large business, computer-based tr market (about $15 billion). Large brand- name training firms dominate this niche. The start-up firm's real market opportunity is to sell to the thousands of billion on O <