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Target Market Profile Template HIGHLIGHT/CIRLCE YOURCHOSEN SEGMENT: Urbanites Millennials Urban Boomers CATEGORIES Geographics Region City or census metropolitan area Density Demographics Age Gender Marital status

Target Market Profile Template HIGHLIGHT/CIRLCE YOURCHOSEN SEGMENT: Urbanites Millennials Urban Boomers CATEGORIES Geographics Region City or census metropolitan area Density Demographics Age Gender Marital status Income Occupation Education Homeownership Psychographics Personality traits Lifestyle values and approaches Leisure activities, hobbies, interests Media habits Technology uses Behaviouristics Main occasion for use Main product benefit sought Primary & secondary product

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