Question
TARGET MARKET Selection and profiling of a specific attractive consumer segment for your chosen category- clear, succinct and useful current demographic, psychographic, and need states
TARGET MARKET
Selection and profiling of a specific attractive consumer segment for your
chosen category- clear, succinct and useful current demographic, psychographic, and need states profiling of the target market.
Dental-Natural tooth tablet with sea salt, calendula & tea tree oil
Medicine-Chewable mixed tablet with worm & flea treatments, keratin, vitamin supplements and protein
Clothing & Accessories-Heated dog jackets (bluetooth activated), Calming collars (aromatherapy oils)
Technology-Automatic poop scooper (robot), Dog Health and GPS Tracker Bluetooth (nanotechnology)
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
