Target segment: ____________ (Give an appropriate name/label to the segment here.) Description of target (Give a brief summary of the key features of the segment here.)
Characteristic	Description/Explanation
Size of segment(s). Estimated annual sales volume.
Expected growth
Competitive environment (i.e., the nature of competition you will face in this particular segment)
Compatibility with objectives and resources
Geographic segmentation (Region/Location)
Demographic segmentation-Age, Personal Income, etc; or B2B: Size/Type of business (use NAICS code if applicable), etc.
Behavioural segmentation (category attributes, category use frequency, purpose served)