Task $2.($Develop and implement $1$ strategy for using digital media to provide information and promote organization to clients$).$

The student is required to develop and implement $1$ strategy for using digital media to provide information and promote organization to clients for the same organization, you developed workplace communication strategy plan in the workplace assessment task $1.$

Strategy Development and Implementation

Part $1$ Strategy Development

Steps to take:

Locate the Observation Checklist $2\mathrm{.}1$ Assessor$$s Use Only in the following pages.

The Observation Checklist outlines skill requirements that you will need to demonstrate while performing Task $2.$ Read the checklist thoroughly before you begin your task.

Identify the Organization and Target Audience:

$$ For this task, you can choose the same organization as selected in task $1($Developing Communication Strategy$).$ Provide a brief overview of the organization and its target audience.

Develop Key Messages and Content Strategy:

$$ Identify the key information that the organization needs to communicate to its clients. Consider aspects such as services or products offered, upcoming events, special promotions, success stories, or any other relevant information.

$$ Determine the types of content $($e$.$g$.,$ blog posts, videos, infographics$)$ that will effectively convey the messages and engage the audience.

Choose Digital Media Channels:

$$ Research and select the most effective digital media channels to reach and engage the target audience. Examples include websites, social media platforms $($e$.$g$.,$ Facebook, Instagram, LinkedIn$),$ email newsletters, blogs, or online communities

$$ Consider factors such as audience demographics, platform popularity, and the organization's resources and capabilities.

Create a Content Calendar and Plan:

$$ Develop a content calendar that outlines the timing and frequency of content creation and distribution across the chosen digital media channels.

$$ Plan the topics, formats, and delivery methods for each piece of content, ensuring they align with the organization's goals and resonate with the target audience.

$$ Consider accessibility and inclusivity in your strategy. Ensure that the digital media content is accessible to individuals with disabilities and that it is culturally sensitive and inclusive of diverse backgrounds.

Implement and Monitor:

$$ Start executing the content creation and distribution as per the content calendar.

$$ Regularly monitor the performance of the digital media strategy by analyzing key metrics such as website traffic, social media engagement, and lead generation.

$$ Make adjustments and improvements based on the insights gained from the monitoring process.

Evaluate and Refine:

$$ Evaluate the overall effectiveness of the digital media strategy against the set goals and objectives.

$$ Gather feedback from clients and analyze their responses to the content and engagement efforts.

$$ Refine the strategy based on the feedback and insights gained to continuously improve its effectiveness in providing information and promoting the organization.

Presentation:

$$ Prepare a report and present summarizing the implemented digital media strategy, its impact on client engagement, and any lessons learned during the process.

In this presentation, you are required to present the communication strategy report to groups of at least three people.

To complete this part of the assessment, you will need,

$1.$ Volunteers as audience.

$2.$ Video camera or a mobile phone with video and audio recording capabilities

$3.$ Policies and procedures handbook of the organization you choose.

Note: Throughout the task, consider ethical considerations, privacy concerns, and legal obligations related to using digital media to provide information and promote an organization.

Complete the Digital Media Strategy Template provided below to draft your response.

Digital Media Strategy Template:

Part $1.$ Strategy Development

a$.$ Organization Overview:

Provide a brief overview of the organization and its target audience.

b$.$ Objectives:

Clearly define the objectives of the digital media strategy. What do you aim to achieve through digital media?

c$.$ Target Audience:

Identify and describe the target audience for the organization. Who are the primary clients or customers you want to reach?

d$.$ Platform Selection:

Choose the most suitable digital platforms for your organization to utilize $($e$.$g$.,$ website, social media platforms, email marketing$).$

e$.$ Content Strategy:

Outline the content strategy for the digital media platforms. What type of content will you create and share? How will you ensure it aligns with the organization's values and resonates with the target audience?

f$.$ Promotion and Engagement:

Describe how you will promote the organization and engage with clients through digital media. Will you use pa