The ability to track people's behavior on the Internet in order to display unique, targeted content is called: Select one: a. Digital segmentation b. Internet response c. Behavioral targeting d. Cookies One of the major challenges that Internet advertiser must to deal with is: Select one: a. lack of immediacy b. high cost c. long lead time d. privacy concerns Which of the following disadvantages of radio would most closely match the fact that there are just too many commercials on radio and it is very difficult for an individual advertiser to have his or her commercial stand out from the rest? Select one: a. half-heard commercials b. segmented audiences c. lack of flexibility d. clutter Most network TV advertising is sold on a with several advertisers buying 30 - or 60 -second segments within a program. Select one: a. sharing basis b. spot basis c. syndicated basis d. sponsorship basis Which form of advertising is the fastest growing? Select one: a. Digital interactive b. Newspaper c. TV and radio d. Outdoor advertising All of the following are considered to be advantages of broadcast TV for the advertiser EXCEPT: Select one: a. lack of clutter b. impact c. mass coverage d. social dominance d. social dominance Advertising space on the Internet can be purchased in all of the following ways, EXCEPT: Select one: a. Programmatic advertising b. Guaranteed indirect bidding c. Keyword purchase d. Through affiliate marketing programs Rich media advertising: Select one: a. is only available to wealthy customers b. is not affordable to small companies c. has low production quality d. incorporates graphics, video, and audio Which of the foliowing statements is not true about the internet? Select one: a. Even though the volume of sales over the internet keeps growing, e-commerce in too expensure and complicated for small companies to use b. In the past years, we have seen a steady migration of people who used to spend time in front of the TV moving over to the computer c. Digital advertising spending centinues to grow trven when spending on other medial remains flat d. Interactivity is one of the benehits of the internet The basie form of web display advertising is: Select one: a. Specialty advertising b. Ad banner c. Supplemental advertising d. Institutional advertising