The American Heart Association has shown thought leadership by having the initiative built on its prior success and broaden the reach of the organization as a whole. Many organizations find success through a single avenue and are unable to replicate success; however, the AHA has shown an understanding of fundamental success drivers by migrating the event to new markets and populations. This type of fundraising model should serve as an inspiration for both participants and organizations alike. The AHA proves that organizations can engage their donors in more than one format without losing focus on their mission.

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Using this example, develop a fund$-$raising event for a nonprofit organization.