Question
The anticipating Lazada 11 11 is back!!!!! Based on your experience as a new or an existing customer of Lazada, answer the following questions. (a)
The anticipating Lazada 11 11 is back!!!!! Based on your experience as a new or an existing customer of Lazada, answer the following questions.
(a) Discuss with relevant examples, FIVE perception risks that you may encounter. (25 marks)
(b) Discuss with relevant examples, FIVE strategies that Lazada uses to help reduce the perception of risk.
(25 marks)
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
