The Astro Marketing Brand Manager was looking at data for the smallest product Zota in the portfolio.

The average selling price per unit was $0.79. The Fixed expenses were $128,900. The Variable expenses per unit were $0.39.

What is the break-even in units for the Zota product? What is the breakeven in dollar sales for the Zota product? (The formula for the break-even in dollar sales = break-even unit sales x unit price). The Zota product is in the mature phase of its life cycle and the smallest volume product in the portfolio. It is less than 2% of total revenue. What is the major price objective you would recommend be used for this minor product?