. The back cover of most ?? Classmate ? brand notebooks highlight the fact that Re 1 from each notebook sold is set aside for

$.$ The back cover of most $\mathrm{â??}$Classmate$\mathrm{â?}$ brand notebooks highlight the fact that Re $1$ from each notebook sold is set aside for the cause of underprivileged children $($a picture is given below$).$ How do you think this helps Classmate change the attitude towards the brand, from a consumer behavior perspective? Please be specific in your answer.