The bicycle industry has been revitalized due to rising ridership as youths and health-conscious people are turning to cycle, and bike-sharing is gaining popularity in the city. You areplanning to open a small physical bicycle shop with a limited budget near Universiti Sains Malaysia, Penang. The shop's name is STARTnRIDE. (a) Differentiate the TWO (2) benefits of the omnichannel merchant, virtual merchant and manufacturer-direct. (b) Propose and explain THREE (3) advantages of joining Lazada/Shopee to sell your bicycles? (c) Propose FIVE (5) Instagram marketing strategies to promote the brand awareness campaign for your bicycle shop successfully.