The Bottom Line - How many retailers make the majority of their profit by selling the right to shop? How many retailers cap their margins to a bit over 10%, in addition to consistent loss leaders that drive customers into the store? How many retailers pay their staff, on average, over $40 000 per year, plus benefits? Costco has found it in its best interest to do all of this. With stores worldwide continuing to increase, it's clear that consumers love Costco and its unique business model. Discussion Questions: Which of the five generic strategies do you think Costco has adopted, and why do you say this? What are the unique business model elements adopted by Costco and how do these support its generic strategy? The Bottom Line - How many retailers make the majority of their profit by selling the right to shop? How many retailers cap their margins to a bit over 10%, in addition to consistent loss leaders that drive customers into the store? How many retailers pay their staff, on average, over $40 000 per year, plus benefits? Costco has found it in its best interest to do all of this. With stores worldwide continuing to increase, it's clear that consumers love Costco and its unique business model. Discussion Questions: Which of the five generic strategies do you think Costco has adopted, and why do you say this? What are the unique business model elements adopted by Costco and how do these support its generic strategy