The case company is Domino's Pizza Enterprises Ltd.

B. Industry Characteristics Required: (11 Marks) Discuss the following aspects of Porter Five Forces Analysis in relation to the case company: a. Rivalry among existing firms: Concentration and balance of competition 0 Explain how you arrived at the industry sector in which the case company operates I- Research the industry characteristics of the industry sector you've identified above and explain \"concentration and balance of competition" 5 Marks b. Bargaining power of buyers: i. Switching costs 3 Marks ii. Differentiation 3 Marks The essence of this part of the assignment is to get you to understand the nature and characteristics of the industry (industries) in which your company operates. Do not discuss the case company here - concentrate on discussing the industry in which the company operates. Hint: The focus here is the industry. A good start is to compare the case company with a ciose competitor and provide comparison and contrast. Use only the industry classification supplied by the stock exchange for your discussion (do not be distracted by other activities/industries in which the company may be involved). In addition you can use the industry _I___.'.!__J.=__ _____!_I__I I_..J.I__ \"HI-II\" __n_.l.l__l___!_ _I_J._I_____ llll____ LL_