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The case HEMA IN CHINA: IS ALIBABA AHEAD OF AMAZON IN RETAILING highlights the digital grocery war between Alibaba and Amazon: The new retail, a

The case HEMA IN CHINA:

IS ALIBABA AHEAD OF AMAZON IN RETAILING highlights the digital grocery war between Alibaba and Amazon: The new retail, a

consumer

-

centric, data

-

driven approach to retail.

o Deep integration of data and business logic to transform the shopping experience.

Question: Looking ahead, how should grocery delivery players differentiate themselves to become

profitable in the e

-

grocery world?

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